Colours and emotions.

I found an article on the creative blog about what impact colours have on our emotions. Although it focuses on the web design and the use of colour on the websites it is a good starting point for this subject. (http://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112)

Colours meanings, associations.

Red:

• -          Passionate, aggressive, important.
• -          Attracting attention.
• -          Lighter shades: energetic, youthfulness.
• -          Darker shades: power, durability.

Orange:

• -          Playful, energetic, cheap.
• -          Excitement.
• -          Health, vitality, vibrance.
• -          Fun.

Yellow:

• -          Happy, friendly, warning, anxious.
• -          Lighter shades: happiness, relax, sun.
• -          Darker shades: weight, sense of antiquity.

Green:

• -          Natural, stable, prosperous.
• -          Organic quality.
• -          In Western Culture it represents money and financial safety.

Blue:

• -          Serene, trustworthy, inviting.
• -          Calmness, security, safety.
• -          Light shades: refreshing and free feeling.
• -          Dark shades: somber, emphasize security aspects.

Purple:

• -          Luxurious, mysterious, romantic.
• -          Elegance, high-end appeal.
• -          Light shades: spring, romance.
• -          Dark shades: mystery, creativity, sensuality.

Pink:

• -          Feminine, young, innocent.
• -          Love, romantic themes.

Brown:

• -          Earthy, sturdy, rustic.
• -          Gives old-fashioned atmosphere.

Black:

• -          Powerful, sophisticated, edgy.
• -          Elegancy, mystery, confidence.

White:

• -          Clean, virtuous, healthy, pure.
• -          Goodness, holiness, sterile feeling.

Gray:

• -          Neutral, formal, professional, gloomy.
• -          Takes on the properties of either black or white.
• -          Depressing.
• 
  

Colour Psychology:

( http://www.arttherapyblog.com/online/color-psychology-psychologica-effects-of-colors/ )

I found an article on the art therapy blog talking about common psychological effects of colours. The article talks about how different colours can affect a person’s mental or physical state. The author writes about how colours can have different connotations in different cultures. And in my opinion that is something worth keeping in mind while designing a product for the specific audience.

There is a long list of colour meaning listed on this website, it is too long to copy it all, so here’s the link: http://www.arttherapyblog.com/online/color-meanings-symbolism/